The beverage Krating Daeng

The beverage Krating Daeng, produced in Thailand since 1976 became an inspiration to create the world-famous Red Bull. Dietrich Mateschitz, the founder of Red Bull bought the licence in mid-1980s. He developed not only a new product, but also a unique marketing concept and launched the Red Bull Energy Drink in Austria on 1 April 1987. Brand new category of products emerged-energy drinks.

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Pitaya, known as Dragon Fruit

A characteristic fruit with intensively pink peel and white flesh with black seed, resembling poppy seeds

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